Monday, 14 March 2011

Portable Summer

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''Barbecue anywhere you want with the Element Portable Grill by Fuego. Slung over your shoulder like a messenger bag, this transportable grill lets you literally cook on-the-go.
Brought to you by Fuego, this Californian company brings sleek contemporary style to outdoor grills. It’s very handy and efficient. With just a push of a button, the legs fold down and lock into cooking position. An adjustable canvas strap lets you fling it over your shoulder for easy carrying, and you’re ready to hit the road. It may look small, but the grill has an 8000 btu/hr stainless steel burner that heats up at 350-650° F.''

When luggage stats to cater towards summer fun you know its something people will jump over, the clever Element portable Grill gives the appearance of looking like a highend designer-artsy-indie style peice of hand luggage which folds out to give the wearer a gorgeous mini BBQ. With all the parts seperate and washable it makes a perfect summer holder!



Nicolle
I thought maybe using the enviroment as a source of materials, nothing to heavy, just things like the tags and using bark to tie it in with where this bag might be used.  It also means that the bag could eco effective by using the dead waste to create a product which may result in costing less. Brad
User

Secluded Luggage

''The BRUDAcase is an iPad case that offers protection and privacy in a sweet wooden package. Available in either cherry or maple, the BRUDAcase will keep your new iPad dent-free.''
''The features of the BRUDAcase include notches on the lid to provide you with two angle options, one ideal for typing and the other for viewing. The BRUDAcase is also designed so that nothing is touching the screen: the iPad is held in place on the frame surrounding the screen. 
If you wanted a little privacy while using your iPad, the BRUDAcase has you covered as well, literally! When the BRUDAcase is in the typing position, glare is reduced for you and the screen is hidden from surrounding people'


I feel that luggage like this speaks masses to people ''luggage'' for your valuables such as ipads, iphones, laptops and e-reader devices is a huge and every-growing business. It's a wonderful place for innvation and to show people that just because your taking your internet life on the go, that it cant be safe. This goes beyond a simply anti virus or firewall but to those around you, whose to say the person sitting next to you on the train with a full view of your ipad screen isnt the person your interviewing for a job in 3 hours time? Or the person who has a greivence against your company?
Privacy is something people are finding more and more difficult, its not longer just a case of people updating their facebook status to say ''in the Co-op in Great Yarmouth'' and giving away their location, its facebooks ability to ''sign you in'' to specific locations and to share your likes and interests with advertisers and marketing executives that make privacy so difficult to come across in a world that seems to get smaller by the day.


Nicolle
I thought this might be useful as we are looking at extreme sports and this company deal with the outdoors and some luggage. They do not do an extreme sports bag as such, therefore maybe this is a new product oppurtunity.

Wednesday, 9 March 2011

Brief

During this project we will be developing ideas to produce a new form of luggage that will breack through the existing market. We will be considering the market aspect of our new product launch and will be producing a range of promotional materials. We will be aiming to get our new product to enhance the travelexperience and respond to the users. Our product will make the transition and interchange between the different transport modes enriched, straghtforward, accessible, safe and the experience of travel enjoyable.    

 Opal